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Question:
I will be installed as the 2016 President of the Ruritan National Foundation (RNF) Board in January 2016 in Jacksonville, FL. Ruritan National has about 1,000 clubs and 28,000 members primarily located in the small towns and rural communities of the eastern U.S. Our RN clubs focus on community service, fellowship, and goodwill. Most of our clubs offer educational scholarships and provide a variety of community service projects.
RNF has a corpus of about $4 million and annual earnings of about $200,000 are used to encourage local RN clubs to provide scholarships to community students.
The RNF Board would like to double our corpus in the next five years (2016-20) to over $8 million. The persons in line to serve at RNF Presidents over the next five years have agreed to develop a strategic plan to raise the $4 million and to work diligently to achieve $8 million and use it to more than double our current impact.
Can your Advisiors help lead us thru a strategic planning process beginning in January 2016?
Your suggestions and assistance would be greatly appreciated!
Thank you!
Fred Payne, 2016 RNF President, 864-884-8899 or
FPayne@greenvillecounty.org
Answer:

Congratulations on becoming the 2016 President of the Ruritan National Foundation. I enjoyed having the chance to "google" your organization to learn more about the important work that your organization is doing. You indicate that you hope to develop a strategic plan for your initiative to increase your financial resources and increase your impact. Several chapters of the Community Toolbox might be especially helpful. Each of these also includes toolkits that are hands-on descriptions of steps you might want to take. The chapters that could be especially helpful include:

  • Chapter 8: Develop a Strategic Plan
  • Chapter 9: Develop an Organizational Structure for the Initiative
  • Chapter 12: Providing Training and Technical Assistance
  • Chapter 36: Introduction to Evaluation
  • Chapter 39: Using Evaluation to Understand and Improve the Initiative

As you begin the strategic planning process, it can be very helpful to look at what others have done. A web search using "strategic planning tools" brings up lots of resources and examples (including the Community Toolbox). A few years ago I facilitated the strategic planning process for a land grant university and the process involved diverse groups from throughout the state. We found that initially there was considerable cynicism about the process because people had been through similar efforts in the past that had little impact. This impression that nothing will result is often there and so an important starting point is finding ways to help people see that their involvement will make a difference. We did this in part by finding ways to ensure that people's exact words and suggestions were visible throughout the process (in web stories, etc). People could see how they were contributing. This also helped people see the variation in views and that it would be important to find ways to bring the ideas together. At the end of the process people said that it wasn't just an exercise and they could see that it created a plan that would help the university move forward.
Best of luck on your strategic planning process.

Question Date: Sun, 12/13/2015