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Learn A Skill
Table of Contents
Toolkits
Help Taking Action
Troubleshooting Guide
A Model for Getting Started
Best Change Processes
Databases of Best Practices
Online Courses
Ask an Advisor
Connect
Donate Now
Guestbook
Subscribe to eNewsletter
Ask an Advisor
Community Stories
Facebook
Twitter
YouTube Channel
About
About the Tool Box
How to Use the Tool Box
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Timeline
Contact Us
Privacy Statement
Services
Workstation Sign In
Community Check Box Evaluation System
Community WorkStations
Training & Evaluation
Training Curriculum - Order Now
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Home
»
Table of Contents
»
Social Marketing and Sustainability of the Initiative
»
Chapter 45. Social Marketing of Successful Components of the Initiative
»
Section 2. Conducting a Social Marketing Campaign
» PowerPoint
Chapter 45
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Section 2. Conducting a Social Marketing Campaign
Chapter 45 Sections
Section 1. Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
Section 2. Conducting a Social Marketing Campaign
Section 3. Listening to Those Whose Behavior Matters
Section 4. Segmenting the Market to Reach the Targeted Population
Section 5. Promoting Awareness and Interest Through Communication
Section 6. Promoting Behavior Changes by Making It Easier and More Rewarding: Benefits and Costs
Section 7. Supporting and Maintaining Behavior Change
Section 8. Monitoring Progress and Making Adjustments in the Social Marketing Campaign
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Chapter Sections
Section 1. Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices
Section 2. Conducting a Social Marketing Campaign
Section 3. Listening to Those Whose Behavior Matters
Section 4. Segmenting the Market to Reach the Targeted Population
Section 5. Promoting Awareness and Interest Through Communication
Section 6. Promoting Behavior Changes by Making It Easier and More Rewarding: Benefits and Costs
Section 7. Supporting and Maintaining Behavior Change
Section 8. Monitoring Progress and Making Adjustments in the Social Marketing Campaign
Main Section
Checklist
Examples
PowerPoint
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A PowerPoint presentation summarizing the major points in the section.
